Most teams place Zapier between their support desk (like Intercom) and Linear. When a ticket is escalated, Zapier sends the details to Linear, applies a label based on keywords (e.g., 'Login Flow'), and links it to the appropriate project cycle. If not, product planning lacks data. This automation provides systematic organization of user feedback, alignment of engineering work with user needs, automatic prioritization of roadmap items, and runs continuously in the background. This approach makes sense when you use Linear for product management, want to bridge support and dev, or need to track the frequency of specific issues.
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