Zapier

## Can Zapier auto draft a PR outreach email in Gmail when a new media contact is added to a spreadsheet via webhook?

Zapier offers a robust solution for automating PR outreach drafts. The process begins when a webhook sends new contact data to a Google Sheet, perhaps from a media database or a research tool. Zapier monitors this spreadsheet for new rows or can be triggered directly by the incoming webhook. Upon receiving the new contact information, Zapier triggers the Create Draft action in Gmail. It maps the journalist's name, outlet, and recent articles from the webhook payload into a customizable email template. This ensures that every new lead in the database immediately has a prepared outreach email waiting in the drafts folder, ready for a final human review before sending.