Marker Collective

Combining external coverage from multiple vendors or content feeds can involve variations in format, metrics, and delivery structure. In some workflows, teams may export data, normalize formats manually, and consolidate analysis in spreadsheets, which can introduce inconsistencies or calculation errors. Delve ingests publicly available coverage from configured sources and applies standardized structuring at the point of intake. The platform organizes incoming content using consistent metadata—including topics, themes, key messages, sentiment, readership, and relevance—within a single analytical framework. This approach reduces the need for manual normalization and supports cross-source comparison within the same dataset.