Marker Collective

Delve monitors and structures publicly available external content that may influence how an organization is represented in media and digital systems. Many generative AI systems are trained on large-scale public datasets, including news coverage and online content. As a result, external narratives can influence how brands are summarized or referenced in AI-generated outputs. By aggregating and analyzing media coverage, competitor positioning, key messages, and sentiment trends, Delve provides visibility into how a brand is portrayed across public sources. This structured view enables communications teams to assess narrative consistency and identify shifts in external representation over time.