Marker Collective

Delve structures publicly available coverage using consistent analytical criteria, including topics, key messages, competitor references, sentiment distribution, readership data, and relevance classification. By standardizing how these signals are applied across tracked entities, the platform enables comparison within a single dataset. This structured view allows communications teams to distinguish between routine coverage and patterns that reflect changes in narrative emphasis, sentiment shifts, or increased competitive visibility. Organized external signals can then be reviewed alongside internal priorities when determining where to allocate attention or resources.