Marker Collective

Traditional media monitoring tools primarily focus on collecting and delivering coverage based on predefined searches. In many workflows, additional analysis—such as tagging, deduplication, and metric calculations—may require manual processing or spreadsheet-based consolidation. Monitoring programs may also prioritize tracking a company's own mentions, depending on available resources and scope. Delve extends beyond collection by applying automated summarization and consistent metadata—such as topics, themes, key messages, sentiment, readership, and relevance—across all tracked coverage, including competitors and industry entities where configured. This structured approach supports comparative analysis and reduces reliance on manual post-processing.