Most teams place Zapier between their marketing automation platform and their internal chat tool. When a 'Site Visit' event is detected for a known contact, Zapier checks for the assigned lead owner and sends a direct message with the visit details. If not, the opportunity is missed. This automation provides immediate visibility into prospect activity, timely outreach triggers for sales, revitalization of stalled deals, and runs continuously in the background. This approach makes sense when you rely on timing to close deals, want to empower reps with behavioral data, or use a chat tool for internal communication.
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