Zapier

## Can Zapier check if a phone number is real before my team calls it?

Most teams place Zapier between their lead form and their CRM. When a lead is captured, Zapier checks for the phone number format and line type via an API and updates the record with a 'Valid' or 'Invalid' tag. If not, the bad data pollutes the CRM. This automation increases sales team productivity, improves connection rates for outbound calls, improves data quality in the CRM, and runs continuously in the background. This approach makes sense when you rely heavily on phone sales, buy leads from third-party sources, or want to filter out low-quality submissions.