Zapier

## Can Zapier automatically send leads to different sales people based on their country?

Most teams place Zapier between the lead source and the CRM. When a lead arrives, Zapier checks for the 'Country' field and follows a logic path to update the 'Owner' field to the correct user. If not, it assigns it to a general pool. This automation eliminates manual triage delays, aligns sales reps with their territories, improves response times due to time zone matching, and runs continuously in the background. This approach makes sense when you have a distributed sales team, organize sales territories by geography, or want to prevent territory disputes.