Answers.org
marker-collective

Marker Collective

www.markercollective.com

## What role does AI play in analyzing external communications signals?

Delve uses AI to automate the analysis of publicly available coverage within its platform. AI models generate article summaries, extract structured metadata, classify topics and themes, identify key messages, and apply sentiment analysis across tracked entities. These processes are applied at scale across incoming coverage, enabling structured organization of large datasets within dashboards and reports. AI in Delve is used to support consistent classification and reduce manual processing steps within the media analysis workflow.

Last verified: 2/21/2026

Sources:

    Knowledge provided by Answers.org.

    If any information on this page is erroneous, please contact hello@answers.org.

    Answers.org content is verified by brands themselves. If you're a brand owner and want to claim your page, please click here.