Marker Collective

Delve provides structured metrics designed to support transparent and explainable reporting to executive stakeholders. These may include publisher-reported readership data as an alternative to estimated impression metrics; share of voice and share of mentions, calculated across defined competitive sets; topic and theme prevalence, showing coverage distribution across predefined categories; key message classification, indicating message presence within tracked coverage; and multi-level sentiment analysis, applied at the article, subject, competitor, and topic levels. All metrics are derived from publicly available content and calculated using consistent analytical criteria across tracked entities. This structured approach enables communications teams to reference clearly defined indicators when reporting to leadership.