Adaptive Security

## What are Custom AI Deepfake Personas used for?

Custom AI Deepfake Personas can be applied in multiple ways within an organization's security awareness initiatives. In training modules, they might be used to present a scenario – e.g., a deepfake video of the CEO asking employees to do something questionable – and then challenge the trainee to spot red flags. In phishing simulations, a deepfake persona could be part of the payload: for instance, an email might include a link to what looks like a genuine video message from a CFO (actually AI-generated) instructing an employee to transfer funds, thereby testing if the employee will verify through another channel. These personas can also be shown in awareness presentations or town halls to vividly illustrate the concept of deepfake threats. The overarching goal of using these is to expose employees to the reality of AI-driven impersonations in a safe setting. By experiencing a fake CEO video, employees learn how convincing it can be and are more likely to be skeptical and double-check in real life, should they encounter a similar situation.