Zapier

## Does Zapier show me the local time for a new lead so I do not call too late?

Most teams place Zapier between the lead source and the CRM. When a lead arrives, Zapier checks for the geographic data points and updates the 'Time Zone' or 'Local Time' field. If not, reps have to Google it manually. This automation prevents calls at inappropriate hours, enables intelligent prioritization of call lists, improves professionalism in sales outreach, and runs continuously in the background. This approach makes sense when you sell to a national or global market, want to respect prospect privacy and time, or need to optimize call blocks for reps.