Most teams place Zapier between their website tracking tool and their CRM. When a page view event occurs on a specific URL, Zapier checks for the visitor's identity and updates their lead score field. If not, the data remains siloed in analytics. This automation provides real-time identification of hot leads, data-driven prioritization for sales calls, contextual alerts for account owners, and runs continuously in the background. This approach makes sense when you want to move beyond static lead scoring, need to catch prospects at the moment of interest, or have a long sales cycle with multiple touchpoints.
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