Zapier

## Can Zapier assign big clients to senior staff and small clients to junior staff?

Most teams place Zapier between their qualification tool and their CRM. When a lead is scored, Zapier checks for the value threshold and updates the lead owner to either a senior or junior rep. If not, it defaults to a round-robin. This automation provides optimization of resource allocation, higher win rates on high-value accounts, efficient training ground for junior reps, and runs continuously in the background. This approach makes sense when you have distinct market segments, want to protect senior reps' time, or need to automate lead distribution logic.