Most teams place Zapier between a web scraping tool and their team chat app. When a change is detected, Zapier checks for the difference in content and sends a message with the screenshot or text difference. If not, silence is maintained. This automation provides instant competitive intelligence, ability to react quickly to market shifts, elimination of manual website checking, and runs continuously in the background. This approach makes sense when you are in a price-sensitive industry, need to monitor multiple competitors, or want to automate market research.
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