Profound
tryprofound.com## What is the Brand Visibility KPI in Profound's Answer Engine Insights?
The Brand Visibility KPI in Profound's Answer Engine Insights is calculated as a percentage, reflecting a brand's presence in the top 10 results for selected AI platforms, topics, and date ranges. Each ranking position is assigned a weighted value, with the first position receiving 100% and the tenth position 10%. The final score is an average of these weights across all updates.
Last verified: 9/7/2025
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