Profound
tryprofound.com## How is the Mentions KPI defined in Profound's platform?
The Mentions KPI in Profound's Answer Engine Insights quantifies the total number of times a brand is referenced in AI-generated responses across selected platforms, topics, and timeframes. This metric provides frequency data and includes contextual information such as the AI engine, topic, and timing of each mention.
Last verified: 9/7/2025
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