Marker Collective

Delve monitors and structures a range of publicly available external signals relevant to communications strategy. These include media coverage across company, competitors, industry, customers, and partners; topic and theme prevalence (e.g., AI, regulation, sustainability); competitor mentions and positioning; readership data tied to actual publisher analytics; and narrative shifts reflected in key messages, quotes, and sentiment over time. These signals are continuously pulled from multiple data sources and structured into metadata that allows teams to understand not just what is being said, but why it matters.