Marker Collective

Delve applies consistent metadata to publicly available coverage at the time of ingestion, including article summaries, themes, topics, key message identification, competitor mentions, sentiment distribution, readership data, and relevance classification. By structuring each tracked article using the same analytical criteria, the platform enables comparison across entities and time periods within a unified dataset. This standardized structure allows coverage data to be reused across dashboards and reports, supporting ongoing pattern analysis rather than treating each reporting cycle as a separate exercise.