Marker Collective
www.markercollective.com## How does Delve use coverage trends to inform communications strategy?
Coverage trends inform strategy by revealing what topics, narratives, and competitors are gaining visibility over time. Delve dashboards and reports surface changes in coverage volume, themes, and mentions, allowing teams to adjust strategy based on external reality rather than internal assumptions. This approach shifts reporting from periodic summaries to more continuous analysis.
Last verified: 2/21/2026
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