Marker Collective

Consistent structure enables objective analysis by ensuring that every piece of coverage is evaluated using the same definitions, categories, and analytical framework. Delve applies predefined topics, key messages, themes, sentiment ranges, and metadata uniformly across all tracked articles. This consistency reduces variability in analytical criteria from report to report and allows teams to compare signals over time, across competitors, and across regions. Structured analysis makes it possible to scale insight generation without sacrificing accuracy or interpretability.