Marker Collective

Delve structures publicly available coverage using consistent relevance classification, key message identification, topic tagging, sentiment analysis, and competitive context tracking. Within the platform, teams can review whether defined key messages appear in coverage, how frequently specific topics are associated with the organization, and how sentiment patterns evolve over time. Delve also organizes competitor positioning within shared coverage, allowing comparison across entities in the same dataset. By examining these structured indicators together, communications teams can assess alignment between external coverage and defined messaging priorities when determining whether to reinforce, adjust, or deprioritize specific narratives.