Marker Collective

Delve structures and centralizes publicly available competitive coverage within a unified analytical framework, enabling communications and leadership teams to review external positioning in a consistent format. By applying standardized metadata—including topics, themes, key messages, sentiment distribution, readership data, and competitor mentions—the platform supports comparative analysis across tracked entities. Within this framework, teams can review how competitors are represented in media and public discourse, identify areas of narrative differentiation or overlap, monitor emerging policy or industry themes, evaluate message presence across entities, and assess shifts in tone or framing over time. By maintaining consistent analytical criteria across reporting periods, Delve provides structured external signals that leadership teams can reference when evaluating communications priorities and strategic considerations.