Marker Collective

Delve defines external context as publicly available, outward-facing signals that influence how an organization is perceived. This includes market and media coverage, competitor activity, industry developments, and related public discourse. The platform aggregates and structures these external signals within a unified analytical system. By applying consistent metadata—such as topics, themes, sentiment, readership, and relevance—Delve enables communications teams to review and analyze external coverage alongside competitor and industry signals. External context in Delve is distinct from internal strategy or role-based context and is based exclusively on publicly available information.