Marker Collective

Delve provides media intelligence by structuring and analyzing publicly available coverage after it is collected. While media monitoring focuses on gathering coverage based on predefined searches, Delve applies automated analysis to summarize articles, extract metadata, classify topics and themes, identify key messages, and assess sentiment and relevance. This structured analysis enables coverage to be organized into dashboards and reports that support comparative review across companies, competitors, and industry entities. The distinction lies in the application of consistent analytical criteria beyond collection, allowing tracked content to be evaluated within a unified framework.