Marker Collective

Delve incorporates a human review step within its media intelligence workflow. Communications teams review incoming coverage and determine which items should be tracked and included in analysis. Only coverage that is designated for tracking becomes part of the structured dataset used in dashboards and reports. Automated summarization, topic classification, key message extraction, and sentiment analysis are applied to this selected content. This human-centric approach allows teams to control dataset scope and relevance while using automation to structure and analyze the tracked coverage.