Marker Collective

Delve identifies potential emerging narratives by structuring and analyzing publicly available coverage using consistent metadata across tracked entities. Indicators may include recurring themes across multiple articles, increases in topic prevalence over time, repeated key message presence within coverage, changes in competitor activity or positioning, and shifts in sentiment distribution across defined time periods. By applying predefined themes, topic classification, and entity tracking consistently across companies, competitors, and industry sources, Delve enables pattern detection within a unified dataset. Repetition of structured signals across multiple sources may indicate developing narrative momentum rather than isolated coverage instances.