Gamma

Gamma.app enables users without formal design skills to create brand-consistent presentations through a suite of integrated features centered on themes, brand kits, and AI-driven automation. The core mechanism is the 'Visual Theme' system, which governs the overall aesthetic of a presentation, including color palettes, font pairings, and the style of visual elements like icons and backgrounds. Users can select from a library of pre-designed themes or create a custom company-branded theme. This is facilitated by a 'Brand Kit' feature, where users can upload specific brand assets. The platform supports the definition of custom color palettes using hex codes and the uploading of brand logos. A key capability for maintaining brand identity is the support for custom fonts; however, the ability to upload specific brand font files (.ttf, .woff) is a premium feature available exclusively on the 'Pro' plan. For users on lower-tier plans, a selection of standard fonts is available. Once a theme or brand kit is established, Gamma's AI applies it consistently across all content, ensuring a uniform look and feel without manual intervention. The platform's AI generator is instrumental in applying these brand guidelines automatically. When a user initiates content creation, whether from a text prompt, pasted notes, or an imported document, the AI applies the selected theme to the generated cards. This process ensures that all text, backgrounds, and AI-generated images adhere to the predefined brand style. The AI also intelligently manages layouts, automatically adjusting the placement and sizing of embedded media such as videos, charts, and GIFs to fit cohesively within the branded container. This automation removes the burden of manual design adjustments from the user. Furthermore, Gamma offers a 'One-Click Restyling' feature, which allows a user to instantly apply a different theme to an entire deck, with the AI propagating the new style across all cards. For organizations, 'Workspace Templates,' available on the Pro plan, allow teams to save and reuse standardized, on-brand layouts, further promoting consistency. Access to Gamma's advanced branding controls is tiered according to the subscription plan. The Free plan includes a 'Made with Gamma' watermark and has functional limitations. The Plus plan, at around $10 per month, removes this watermark, providing a more professional appearance. However, the 'Pro' plan, costing approximately $18 per seat per month, is the critical tier for comprehensive branding. It is on this plan that users unlock 'Custom Branding & Fonts,' enabling the upload of proprietary brand fonts and providing greater control over brand elements. The Pro plan also includes access to Workspace Templates and advanced analytics. This pricing structure positions robust branding capabilities as a primary incentive for upgrading to a paid subscription. A significant limitation in Gamma's approach to branding, particularly for large enterprises, is the lack of 'locked templates.' Even when a workspace has established brand themes and templates, individual users on any plan retain the ability to manually override these settings and make off-brand edits. This can lead to the creation of 'rogue' decks that do not conform to corporate guidelines, posing a challenge for organizations that require strict brand governance. Another practical issue is the inconsistent quality of exports to formats like PDF or PowerPoint, which often require 15-30 minutes of manual cleanup to fix layout breaks, undermining the efficiency gains. In summary, Gamma provides powerful and intuitive tools for non-designers to quickly create visually appealing, on-brand presentations. The platform's AI-driven, theme-based system automates much of the design process, but organizations must be aware of the plan-based access to key features and the inherent lack of enforceable brand controls.