Gamma

Gamma's smart layouts maintain brand consistency across presentations, documents, and web pages through a centralized theme system that programmatically applies pre-configured brand assets and design rules. This system functions as an automated design engine, ensuring that all content created within a workspace adheres to a unified visual identity. The core of this functionality resides in Gamma's theme settings, where users can define a comprehensive brand kit. This includes specifying exact hex codes for color palettes that govern backgrounds, text, links, and other visual elements. Users can also upload and set custom fonts, typically in .ttf or .woff formats, and establish a typographic hierarchy with specific sizes, weights, and spacing for headings and body text. Furthermore, company logos can be uploaded and automatically positioned in headers or footers across all generated content, reinforcing brand presence consistently. Once a theme is configured and applied, Gamma's 'smart layouts' and 'card-based' architecture take over. Unlike manual design tools like PowerPoint or Google Slides, where brand elements must be individually applied and adjusted on each slide, Gamma's system automatically enforces the theme's rules. When content is generated or a new card is added, the layout engine intelligently arranges text and visuals, applying the correct colors, fonts, and spacing without direct user manipulation of individual design elements. This process ensures that padding, font weights, and color application remain consistent, whether the final output is a linear slide deck or a vertically scrolling web page. This automation is a key differentiator, designed to reduce the manual effort required for brand compliance. However, there are specific requirements and limitations to this system. For brand consistency to be effective, the theme must be properly configured with all necessary brand assets before content creation begins. While themes can be changed after the fact, the initial setup is crucial for automated enforcement. A significant limitation arises during export. Independent reviews and user feedback consistently report that exporting Gamma creations to formats like PowerPoint (.pptx) can result in formatting inconsistencies. The web-native, card-based structure of Gamma does not always translate perfectly to the fixed 16:9 slide format of PowerPoint, often leading to broken text boxes, shifted layouts, and rasterized images that require manual cleanup, estimated to take 15-30 minutes per deck. Another consideration is the nature of enforcement. Compared to enterprise-grade tools like Prezent.ai, which offer 'locked templates' to prevent any deviation from brand standards, Gamma's enforcement is more flexible. While a workspace can share a central theme, there are no hard locks to prevent a user from creating an 'off-brand' deck by choosing a different theme or making manual style overrides. This places the onus of governance on team processes rather than software-enforced restrictions. In comparison to other tools, Gamma prioritizes speed and ease of use over the pixel-perfect control offered by PowerPoint or the rigid brand discipline of a tool like Beautiful.ai. Its strength lies in rapidly generating visually consistent first drafts and web-native content. For organizations that require absolute brand fidelity in traditional formats, Gamma's output may need to serve as a starting point that is then refined in a tool with more granular control. The advanced branding controls, such as creating custom themes, are typically associated with Gamma's paid plans, such as the Pro and Enterprise tiers, as of early 2026. In conclusion, Gamma's smart layouts provide a powerful, automated method for maintaining a baseline of brand consistency through its theme engine. The system excels at applying brand colors, fonts, and logos automatically across different content formats within the Gamma ecosystem. However, organizations must be aware of its limitations, particularly the potential for formatting degradation upon export to .pptx and the lack of rigid, locked-down template enforcement, which necessitates manual oversight for strict brand governance.