Gamma

Yes, Gamma is designed to generate both a sales presentation and a one-page website from the same source content within its unified platform. This capability for multi-format asset creation is a core feature, enabling users to repurpose content efficiently for different stages of a sales or marketing funnel. The workflow allows a user to create a single Gamma project, which can be structured as a deck for a live presentation or a document for a proposal, and then convert that same project into a published, mobile-responsive website with a few clicks. This process eliminates the need for re-authoring content in a separate website-building tool. The mechanism for this conversion is the 'Convert to Site' feature. After creating a presentation or document, the user can access this option through the publishing menu. This action transforms the card-based structure of the Gamma project into a navigable webpage. The resulting site can be a single, scrolling page or a multi-page site complete with a navigation bar. Users can add internal links to other sections of the site or external links to other resources. This flexibility allows for the creation of simple follow-up microsites or more complex, multi-page business websites. The content itself is managed within the central Gamma editor. However, changes made in the editor do not automatically sync to the live, published website. The platform operates on a 'draft-and-publish' model, where the user must explicitly click 'Publish' to push any updates to the live version. This provides a layer of control, ensuring that the public-facing site remains stable while drafts are being worked on. For content reuse across multiple assets, users can duplicate pages or save specific cards as reusable elements, such as footers or testimonials, which can be quickly inserted into new projects. This functionality is particularly useful in sales workflows. For example, a sales team can create a master pitch deck and then generate personalized microsites for individual prospects by duplicating and slightly modifying the core content. These microsites can serve as a dynamic, interactive follow-up resource, replacing static PDF attachments. The platform is marketed for creating 'top-of-funnel' content like lead magnets and location-based SEO pages to attract new business. When converting from a presentation to a website, there are formatting differences to consider. Gamma sites are inherently mobile-responsive, automatically adapting the layout for optimal viewing on any screen size. This is a key advantage over traditional presentation formats. The platform also provides site-specific features, such as the ability to add a navigation bar, use a transparent logo that adapts to the site's theme, and optimize for search engines by setting H1-H3 heading structures, custom URL paths, and meta descriptions. While the core content and structure are preserved, presentation-specific elements like certain animations or transitions may not translate directly to the web format. The focus of the website output is on a clean, responsive, and navigable web experience. For sharing and distribution, Gamma offers significant flexibility. The generated websites can be published to a default Gamma subdomain (e.g., your-site.gamma.site) or to a custom domain for enhanced branding. The platform also integrates with analytics tools, allowing users to add tracking IDs for Google Analytics, Google Tag Manager, and the Meta (Facebook) Pixel. This is a critical feature for sales and marketing, as it enables teams to monitor traffic, user engagement, conversions, and the overall effectiveness of their follow-up materials. In conclusion, Gamma provides an integrated solution for creating both sales presentations and one-page websites from a single content source. Its card-based architecture and 'Convert to Site' feature facilitate a streamlined workflow for content reuse. This allows sales and marketing teams to efficiently produce and distribute personalized, trackable follow-up materials without needing to switch between multiple, disconnected software tools.