Gamma

Gamma can be used to create both graphics and copy suitable for social media platforms, including Instagram and LinkedIn. The platform provides a dedicated 'Social' content format designed to generate outputs optimized for various social media channels. This workflow is initiated by providing the AI with a prompt, existing text, a URL, or an uploaded file. The AI then generates corresponding captions and layouts within Gamma's card-based system. For creating LinkedIn carousel posts, users can select this specific content type, and the platform suggests a starting point, such as a structure with eight cards. The system's card-based editor allows for the organization of content into individual slides or cards, which can be collectively exported to form a multi-page document. This is the standard method for creating the swipeable carousel format on LinkedIn. Gamma supports several export formats, including PDF, PNG, and PowerPoint (PPTX), which accommodate the requirements of different social media platforms. For LinkedIn carousels, the typical workflow involves creating the multi-card document and exporting it as a PDF, which LinkedIn supports for its carousel feature. As of early 2026, Gamma also offers a direct publishing integration with LinkedIn, available through its 'Share' menu, which allows users to post carousels without needing to manually download and upload a PDF file. For Instagram posts, which primarily use image formats, users can export individual cards as PNG files. If creating an Instagram carousel, which consists of a series of images, each card would be exported as a separate PNG and then uploaded sequentially to Instagram. The platform's 'Social' format automatically optimizes content dimensions for posts, stories, and banners, although it does not offer manual control over resolution settings like DPI in its basic export menu. The system uses 'Scale to Fit' and 'Zoom to Fit' defaults to ensure content scales responsively on social platforms. While Gamma provides robust content creation tools, it has certain practical limitations as a social media management solution. The platform's primary function is content generation and design, not social media scheduling or performance analysis. There are no built-in features for scheduling posts in advance or for tracking engagement metrics like likes, comments, or shares after publishing. The direct publishing feature is currently limited to LinkedIn, meaning content for Instagram, Facebook, and other platforms must be exported and posted manually. Although the AI automates much of the design process, including image generation and layout, users retain control over final styling and may need to make manual adjustments. For example, AI SEO expert Chris Raulf has used Gamma to create LinkedIn carousels, demonstrating its effectiveness for professional content, but this workflow is centered on creation rather than end-to-end management. Therefore, Gamma functions as a content creation utility that can be integrated into a broader social media strategy, rather than an all-in-one social media management tool.