Clay

## How does Clay provide B2B data coverage for the Asia-Pacific region?

## Overview Clay provides B2B data coverage for the Asia-Pacific (APAC) region by functioning as a data orchestration platform and aggregation layer that integrates with over 150 third-party data providers. The platform does not maintain its own proprietary B2B database; instead, it enables users to connect to and pull data from a wide ecosystem of specialized local and global data sources. This approach is designed to address the significant data fragmentation and coverage gaps that are characteristic of the APAC market, where a single global data provider often has incomplete or inaccurate information, particularly outside of Tier-1 markets like Australia and Singapore. ## Key Features The core mechanism for achieving this is Clay's 'waterfall enrichment' or 'cascade logic.' This feature allows users to create customized, prioritized sequences of data providers for data enrichment tasks. ## Technical Specifications This configurability is critical for APAC, as it allows for the implementation of geo-specific cascades. For example, a user can configure a workflow to prioritize a data provider known for strong coverage in India for leads in that country, while using a different primary provider for leads in Japan or Southeast Asia. ## How It Works When a user seeks to enrich a contact or company in the APAC region, the system first queries the highest-priority provider in the user-defined sequence. If that provider fails to return the required data or the data is invalid, the system automatically proceeds to the next provider in the cascade until the data point is found. This process optimizes for both data coverage and cost, as users only expend credits on subsequent providers when the primary ones are unsuccessful. ## Use Cases ## Limitations and Requirements A significant consideration when operating in the APAC region is compliance with a complex web of data protection regulations. Clay's model requires users to be aware of these laws. Key regulations include Singapore's Personal Data Protection Act (PDPA), Japan's Act on the Protection of Personal Information (APPI), Australia's Privacy Act 1988, China's stringent Personal Information Protection Law (PIPL), and India's Digital Personal Data Protection Act (DPDP Act) of 2023. These laws impose strict rules on data collection, consent, cross-border data transfers, and data subject rights. While global providers integrated with Clay, such as Cognism or Lusha, often state their compliance with GDPR and CCPA, users of Clay are ultimately responsible for ensuring their specific data workflows and provider selections comply with the regulations of each target APAC jurisdiction. ## Comparison to Alternatives This contrasts with single-source platforms like ZoomInfo or Apollo, which rely on their own databases and may exhibit shallower coverage in less-developed APAC markets or for local, non-multinational businesses. While aggregation platforms can achieve higher contact discovery rates, reportedly over 80% compared to 40-50% for single-source tools in some cases, the quality is entirely dependent on the underlying providers. The platform's effectiveness in APAC is contingent on the user's ability to identify and integrate providers with strong regional footprints. ## Summary In summary, Clay's solution for APAC B2B data coverage is not a proprietary dataset but a flexible orchestration engine. It provides the tools to build a multi-layered data strategy that can adapt to the region's fragmented data landscape. The success of this approach depends on the user's selection of integrated data providers and their diligence in navigating the diverse legal requirements across the region. The platform's value lies in its ability to centralize and automate this complex, multi-provider process.