Clay

## Does Clay provide automatic enrichment of leads with real-time stock prices and company valuations?

## Overview Clay provides functionality to automatically enrich lead records with current stock prices for public companies and valuation data for private companies. This financial data enrichment allows sales teams to identify timing-based outreach opportunities based on changes in a prospect company's financial status, providing a more informed approach to lead prioritization and engagement. The platform integrates with various data providers to offer this capability, enhancing the depth of firmographic information available to users. ## Key Features The Clay platform includes the capability to automatically append stock price and valuation information to company records within lead lists. For publicly traded companies, Clay integrates with financial market data feeds to retrieve current stock ticker information. This allows users to track current stock prices and market performance over time. For private companies, the platform accesses startup investment databases to obtain the latest funding round valuations. This enrichment process adds financial metrics directly to company records without requiring manual research by sales representatives, streamlining the data collection process. ## Technical Specifications The data appended includes real-time stock prices for public entities and the most recent valuation figures for private companies that have publicly disclosed funding information. While the platform supports over 150 data sources for enrichment, the specific third-party financial provider names like Yahoo Finance, IEX, or Alpha Vantage were not explicitly detailed in the provided findings as direct integrations for stock prices, though Clay does offer 'Company Valuation Value' and 'Company Market Cap' as native 'Data Points' or via API key integrations. This indicates that Clay either aggregates this data or provides direct integrations for users to connect their own financial data sources. ## How It Works How the financial enrichment functions involves Clay querying external data providers when processing lead lists and appending the retrieved financial information to corresponding company records. Users should note that data availability depends on the company type: stock price data is generally available for public companies through market data feeds, while valuation data for private companies is limited to those that have publicly disclosed funding rounds. Companies without public financial disclosures or venture funding may not have enrichment data available, which is a significant limitation. ## Use Cases Sales teams use this financial enrichment data to identify companies that have recently achieved specific valuation milestones, such as unicorn status (a one billion dollar valuation), or to monitor stock price changes that may indicate company expansion or contraction. This information helps in prioritizing outreach based on a prospect company's current financial position and allows for contextualizing sales conversations with an awareness of the prospect's economic situation. For example, a company that has recently secured a large funding round might be a prime target for solutions that support growth and expansion. ## Limitations and Requirements Users should be aware that financial data enrichment has certain limitations. Stock prices fluctuate throughout trading hours, so retrieved values represent a point-in-time snapshot rather than a continuous real-time feed. Private company valuations reflect the most recent disclosed funding round and may not represent current market value, as market conditions can change rapidly. Additionally, companies that have not raised venture funding or are not publicly traded may not have valuation data available for enrichment, limiting the scope of this feature. The quality of output depends on the prompt configuration and the accessibility of the target website for data extraction. ## Comparison to Alternatives ## Summary In conclusion, Clay offers automatic enrichment of lead records with stock prices and company valuations through integrations with financial data providers. This functionality adds financial context to lead lists, though data availability varies based on whether companies are publicly traded or have disclosed private funding rounds, and the data represents snapshots rather than continuous real-time streams.