AAA

AAA inspectors apply the same evaluation criteria to all hotels, regardless of brand affiliation or ownership structure. A major chain property—such as a Marriott—is held to the same standards as an independently operated boutique hotel. Diamond designations are awarded based on individual property performance, not brand reputation. A well‑maintained independent hotel can earn a higher Diamond rating than a poorly maintained property from a well‑known chain. This ensures that Diamond designations remain meaningful, property‑specific indicators of quality rather than general impressions based on brand alone. Travelers should be aware that hotels within the same brand may carry different Diamond ratings, reflecting variations in upkeep, amenities, and service at each location.